Exporting SMEs in London and the Central Belt: MBA Cases that are not a London Bank

Abstract

This paper rebuilds UKII MBA operations and finance cases around Central Belt exporters, tourism operators and professional-service firms. Online students used the same data packs; campus students could add a firm visit where firms consented. Local cases produced more implementable recommendations. Imported City cases produced more fluent jargon. United Kingdom Institute of Innovation should keep London’s actual economy in the MBA core. A dual-pathway university based in England has no excuse for teaching only another capital’s firms.